Search Engine Optimisation, what is it?
Search engine optimisation or SEO for short is the optimisation of a website so that search engines can find it correctly for the search terms that you are targeting. Search engine optimisation is a real art form in itself, and to understand SEO (Search Engine Optimisation), you will need to really take a grasp at understanding how Google works. Once you understand how Google works and what Google looks for in a page or website, then you will know just how to do on page Search Engine Optimisation. The bare basics of Search Engine Optimisation is sometimes misconstrued, and often you will have companies offering you their services for Search Engine Optimisation. More often that not they should really be asking you if you would like help in Search Engine Marketing. We will talk more on that subject of SEM in another section of the site as this is vital to your site making it to page #1 in Google searches.